Come and feel the noise

Normally I quite like the Ebay layout, it's clean and intuitive, and their algorithms for recommending content and keeping recently viewed items in view are very good. Then I got a reply to a question I had asked a seller...

Try and spot the reply amongst the interface background noise:



After several painful seconds scanning around the page aimlessly I finally focussed in and found it:



Absolutely shocking! The very part of the page the viewer is most interested in has the least focus, a clear case of mistaken priorities.

(Yes, I have been browsing V1 iPhones...)