I was just reading on Fortune where Steve Jobs speaks out about all things Apple when I realised what it is that I love about Apple so much - we share the same values.
Life is short, and too precious to expect anything less than beauty and perfection from how we invest ourselves in the things we do. That's not to say that as individuals we should expect to be perfect and never make mistakes, but we should strive for that little something more from ourselves.
Apple push the curve. They don't just make stuff to sell, they create things you can get passionate about, and passion is what drives us to not just do well, but to excel.